What is Lytho Digital Asset Management?
About Lytho Digital Asset Management
What is Lytho and how does it work?
Lytho software platform is used to handle marketing content. The app allows you to quickly find assets using Predefined templates and Advanced search options. Manage your brand and keep all your documents in different ways. Publicize and distribute material to other audiences to gather feedback and automate workflow. The software is designed for brand managers and small, medium, and large businesses. It has a vast list of features such as – An interactive brand centre will keep your teams and partners informed. They have access to the appropriate fonts, aesthetic components, brand guidelines, and more, all under your complete control. While maintaining creative and brand control, liberate your team and business partners. Allow them to produce the marketing materials they require, always using the appropriate typefaces, logos, and other visual components. One of its most beneficial features is Transparency in work – Dashboards that can be viewed quickly indicate incoming requests, overdue work, pending approvals, what has been reviewed or returned, and what needs to be done next. Email and in-app notifications make sure that everyone is always aware of what must be done next.
Benefits
A DAM helps you store, organize and share all your digital assets from within one single source of truth.
Digital Assets are for instance: logo, social media posts, PowerPoint presentations, icons, flyers, etc.
Storing/organizing digital assets: you most likely do on your laptop(s), SharePoint, Google Drive, DropBox, etc. Meaning, there is not one single source of truth, no one person knows exactly where all files are stored, what the latest version is, if an asset is 100% on brand, who created it, etc.
With a Digital Asset Management platform, you can store all your digital assets on one platform, in the cloud, add permissions to users, see who created an asset and easily check if an asset is on-brand.
Sharing digital assets: you most likely do by sharing a DropBox link, sending files via WeTransfer or email, etc. This makes it time-consuming and the one receiving the files, making adjustments and sending them back, never knows if she is working on the latest version.
With a digital asset management system, you can share a link of a file and make changes in real-time.
What do you like best about Lytho Digital Asset Management?
Lytho DAM is so easy to use, both on the administrative side and the user side. My favorite part is how fast everything works. It saves our team so much time searching for assets because of how quickly it loads, and because of the robust search and tag features. We used to spend hours digging around for a particular asset, and now we can find what we’re looking for in seconds.
What do you dislike about Lytho Digital Asset Management?
I don’t have anything that I generally dislike about the platform. Creating a tag taxonomy is required and takes a lot of time if you don’t have one in place, but it’s a lifesaver once you start using the system.