What is Aprimo?
About Aprimo Digital Asset Management
Aprimo Digital Asset Management is a cloud-based platform designed to help businesses in retail, life sciences, consumer goods, manufacturing and other sectors create, distribute and manage media assets on a centralized dashboard. It allows administrators to streamline the entire content lifecycle, from digital file creation to distribution across channels. Aprimo Digital Asset Management provides insights into the performance of content and campaigns using intelligence-enabled dashboards. It offers integration with several third-party providers including Salesforce and Adobe.
Aprimo Digital Asset Management Overview
Aprimo Digital Asset Management is a cloud-based platform designed to help businesses in retail, life sciences, consumer goods, manufacturing and other sectors create, distribute and manage media assets on a centralized dashboard. It helps enterprises deliver engaging customer experiences more quickly to market by enabling the creation, management, retention, and distribution of digital assets like video, images, and text.
It allows administrators to streamline the entire content lifecycle, from digital file creation to distribution across channels. Its capabilities ensure marketers, brand managers, merchants, and creatives are always delivering the most up-to-date, on-brand content across customer touchpoints. It provides insights into the performance of content and campaigns using intelligence-enabled dashboards. It offers integration with several third-party providers including Salesforce and Adobe.
What do you like best about Aprimo?
-Easy to create a collection if its less than 5,000 photosReview collected by and hosted on G2.com.
What do you dislike about Aprimo?
1. Photos are not organized in order by number (1,2,3,……) This takes longer to find similiar pictures
2. Basket can only take 200 max to edit, which is frustrating when you have 5,000 plus photos; too time-consuming
3. If you want to see a specific photo, larger, you have to get out of your basket and go back and click on that particular photo
4. If I need to find out which photos have NOT been tagged with ‘mood’ content, there is no category telling me which photos do NOT have the content of ‘mood’
5. When you edit a particular image and want to go back to that specific place on the previous page, it takes you to the top instead of the place you left off. If they could have it to where you left off, that would be helpful.
6. They need a select ALL image’s button, instead of selecting each image or scrolling down to the bottom and then selecting ‘shift.’
7. They need a ‘to the top’ button meaning if you are scrolled down to the bottom of the page, it would be helpful to have a back to the top button.
8. You must click the ‘enter’ key twice when revising a search. Mixed results come back if you only hit it once.