What is Frontify?
About Frontify
Frontify is a cloud-based brand management platform for creators and collaborators of brands, connecting everything (and everyone) important to the growth of your brand. Frontify combines digital asset management, brand guidelines, creative collaboration, and print & design templates in one easy-to-use platform. Get a guided demo to see why 2,500 brands thrive with Frontify. …
Pros
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“The tool gives us the possibility to communicate more effectively our brand values and the aility to share our brand assets more easily.”
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“And it’s perfect for all those who have multiple brands to manage.”
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“I think Frontify is a great software. It’s very helpful to have one link for all brand elements and that we are able to personalise it.”
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“I highly recommend Frontify to all companies who need to boost their brand and marketing materials.”
Cons
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“They had tried other software before, but I found that quite restricting, so I started looking into other software and apps as well. But nothing had the combination of all those things together.”
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“Search functionality is a little clunky, as it returns all of the text around the search term. Not aware of many new features recently so unsure if there is a roadmap for this.”
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“There is nothing wrong with the software but at some point, the software was stuck in the middle and got worked again.”
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“I am missing the option to hide certain parts within a page and not just the entire page. I lack the ability to copy and paste parts I have designed and based on them in other places.”
What do you like best about Frontify?
Frontify has enabled the organization to work collaboratively and consistently with our brand expression. In addition, it has made a large portion of the organization brand ambassadors that keep our brand expression consistent, accessible and engaging. Core brand identity, guidelines and brand assets are all close at hand, allowing us to leverage the brand experience across markets and channels. The Frontify support is also very responsive, always with a helpful and agile mindset.
What do you dislike about Frontify?
Some parts of the set-up process and backend UI navigation are somewhat unintuitive and demanding at a first glance. There are also some bugs within some functionalities, but nothing that can’t be worked around.
FRONTIFY – FEATURES
- Digital Asset Management: find the right assets every time with a DAM that’s connected with your brand guidelines
- Creative Collaboration: a workspace to shape campaigns, simplify feedback loops, and bring your brand to life
- Privacy Control: maintain security over all your products with multi-factor authentication, and malware and vulnerability scans
- Multi-Brand Universe: separate different brands into individual brand platforms for improved workflows
- Branded Experience: stylize everything with your brand: your domain, whitelabeled emails, and more
- Digital & Print Templates: create customizable templates to enable non-designers with on-brand collateral
- Analytics & Insights: access data and insight reports to track the performance of your brand.
- Advanced Access Management: create custom user groups to manage different levels of access to your brand.