What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity and empowers external users to access the content they need with unprecedented ease.
About Brandfolder
What is Brandfolder?
Pros
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“Love the sharing functionality. Setting up the photo sizes so people can crop and download their own photos is great.”
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“I also really enjoy the AI tagging when uploading new assets/images. I also like that it finds duplicate images and groups them as one in case you have uploaded the same asset multiple times.”
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“I love that you can actually see the assets. This is a gamechanger when looking at creative and photography.”
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“It has revolutionized the way we work entirely in the marketing department and the creative studio. Thanks a lot, keep up the great work.”
Cons
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“There is something wrong with the functionality right now.”
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“Also there’s no mobile app or watermarking feature which really makes working with this program difficult.”
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“I am no longer printing out and dropping off info to customers.”
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“It is confusing at first to figure out sections, labels, collections and pins. It didn’t make a lot of sense when to use which.”
What do you like best about Brandfolder?
The platform is very easy to navigate and perform actions with very little training – both for guest users and admin alike. I’ve found their Chat Support team to be second to none. They are quick to connect, very knowledgeable and helpful, going above and beyond to see that my questions/issues are resolved, and they are extremely polite while doing so!
What do you dislike about Brandfolder?
The ai auto-populate tagging has been a challenge. The irrelevant terms were a nuisance (although you can request customer support to delete them from the back end so they don’t continually show up). The system automatically repopulates terms that have been deleted if a name change is made to the asset. Given the narrow descriptive focus of the assets my client used, we turned it off, resulting in greater efficiency in processing assets.
BRANDFOLDER – FEATURES
- Multiple File Format Support: media comes in all shapes and sizes, file types and formats. Brandfolder supports all file formats, including: images, video, audio and documents in a wide array of file types
- Guest Upload: create a portal for external partners to easily and conveniently upload files to your Brandfolder without having to give them access.
- Everything Stored Securely: the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and maintain Brandfolder and we’ve implemented multiple levels of security to protect and backup your files
- Easy Bulk Upload with Drag & Drop: adding assets has never been easier, simply drag and drop individual or hundreds of files all at once and watch them quickly populate into your Brandfolder
- FTP Ingest: with the FTP ingest workflow, quickly ingest large file sizes and quantities of assets from an FTP server directly into Brandfolder
- Collections: curate the right assets for specific audiences, both internally and externally, when you organize assets by Collections. With unique user permissions, Collections allow you to select what to show to whom and – with expiration – for how long
- Sections: refine, organize and customize how your content is grouped in your Brandfolder with custom Sections. By default, Sections are organized by logical asset type. Add, remove and edit the Sections to suit your brand management needs
- Labels: use Labels as an enhanced organization feature that provide a folder-structure peace of mind. Think of Labels like your music playlists – any asset, or assets, can be assigned to a label or multiple labels
- Attachments: group multiple files together inside a single asset to organize content based on product, campaign or use-case
- Sorting: quickly sort your assets by date, name, position, and popularity. Set the default sort order for your visitors
- Filtering: filter by Tags, Custom Fields, Metadata, Orientation, Favorites and more to quickly discover assets for your use case.
Conclusion
Brandfolder is a brand management software with which users can easily find what they are looking for by inserting detailed tags and sorting files into themed or categorized “collections”. You can also specify specific authorization levels and perform bulk actions.
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