Salsify Overview
Salsify is a Commerce Experience Management platform that powers the experiences shoppers demand at every stage of the buying journey, everywhere on the digital shelf. It helps brand manufacturers offer the product experiences that customers want, anywhere they opt to shop online. It is designed to drive online products and increase sales.
It combines the power of product content management, a broad commerce ecosystem and actionable analytics to orchestrate a product experience across digital touchpoints and provides product information management, digital asset management, digital catalog features and action-driven workflows, enabling businesses to manage their online products and deliver product content to digital shoppers wherever and whenever they shop.
What is Salsify Commerce Experience Management Platform?
What is Salsify and how does it work?
Salsify is a commerce experience management platform (commerceXM) that assists brands and retailers to collaborate on winning product experiences for their digital self. Digital Shelf is the collection of diverse and rapidly evolving touchpoints that shoppers use to engage with brands and research products. The platform helps companies to generate the best-in-class customer experience by integrating PIM, DAM and Experience Builder. The Product Information Management (PIM) monitors the product information and personalises it for every channel. Digital Asset Management (DAM) automates the transformation of all digital assets across the companies’ multiple commerce endpoints. Whereas the Experienced Builder assists companies to build a rich, interactive experience that presents the value of their brand and improves conversion. Salsify provides a unique set of components that are tightly integrated by Workflows and Digital Shelf Analytics, combining processes, events and responses to manage the system operations efficiently. It provides a rich ecosystem of partners that also assists users to perform well over the digital shelf.
Pros
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“Salsify is a great tool to use and store all product content and other product information.”
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“Digital Catalogs are an excellent tool, very efficient for using w/ multiple clients. Image manipulation on demand is awesome.”
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“Overall I think this is a great tool and helps clean up processes.”
Cons
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“If you type a part number quickly, the site lags, and cannot find the item. I usually edit the URL in the address bar to go directly to the page I’m looking for.”
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“No permalinks to use for revisions on spec sheets for our website.”
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“Missing analytics behind what retailers have all of the available content on their websites.”
What do you like best about Salsify Commerce Experience Management Platform?
It provides us with much more pleasant Software as a service.
Allows us to create an automated workflow.
We have created a good experience in conducting our e-commerce.
It has provided us with a great knowledge base for our learning.
What do you dislike about Salsify Commerce Experience Management Platform?
Nothing that we dislike, its price is not high, so we have not had any inconvenience, it has worked positively in our organization.
What problems is Salsify Commerce Experience Management Platform solving and how is that benefiting you?
Salsify is an easy-to-use tool that works with leading brand manufacturers, retailers, and wholesalers who sell products through multiple channels, including their e-commerce sites, retailers, and online marketplaces. We can also implement it from your website.
The Salsify Partner Program
The Salsify Partner Program is a “global ecosystem of partners equipped to help their clients win on the digital shelf.” By becoming a Salsify Partner, your company will be able to incorporate the Salsify’s product experience management platform into its service offerings for its clients.
There are three levels of partnership available:
- Salsify Business Partners: This is the entry level of partnership. It allows companies to execute referral agreements and participate in the partnership engagement process.
- Salsify Enterprise Partners: This next level of partnership allows partnering companies to co-market, co-sell, and work inside of Salsify on behalf of their customers. Partners at this level are also eligible to receive on-site training at Salsify.
- Salsify Global Partners: Lastly, we have the Global Partners level, which requires a dedicated Salsify practice to support customer lifecycles. Partners at this level are also eligible to receive customized training and certification from Salsify.
Well-known brands like Accenture, The Refinery, and Amplifi are Salsify partners and use the platform to help their clients provide better product experiences to customers.
How Much Does Salsify Cost?
Unfortunately, the Salsify website doesn’t list pricing information, though it does state that it provides “packages for small to large enterprises,” and “configurations that scale as your business grows.” Based on this information, we believe that Salsify has a flexible pricing structure that will fit your company’s needs both now and in the future.
Will Salsify Benefit My Company?
This is always a sticky question. Whether Salsify benefits your company or not completely depends on who your company serves, what it sells, how effectively it’s able to integrate the solutions, and a thousand other things.
BUT, we can say that Salsify has a strong history of helping other organizations take control of their digital shelves and increase revenue in meaningful ways.
We encourage you to get in touch with the Salsify team and discuss your needs, Salsify’s solutions, and the software’s pricing structure. Armed with these details, you’ll be able to decide if Salsify is worth the investment for your company.
Win With Salsify
Salsify is a powerful software solution that empowers thousands of companies to win on the digital shelf. It’s combination of complex capabilities and intuitive interface help to satisfy the organization’s growing customer base and achieve higher levels of success.
Is Salsify right for your company? We can’t answer that question for you, but we hope this article has provided you the information you need to make an informed decision. Good luck!